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Midea America Corp. - Eureka

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Midea America Corp. - Eureka

The Eureka Clean Promise: “As your reliable cleaning partner, we pledge to always provide you with vacuums that offer performance, quality and value.” Eureka is a brand that manufactures vacuums for all households. The company offers a full line of vacuum cleaners, including uprights, cordless, canisters, sticks and handhelds. Eureka also manufactures aftermarket vacuum accessories, like bags, belts and filters. In 1909, the Eureka Vacuum Cleaner Company was founded in Detroit, Michigan by Toronto, Canada-born real estate auctioneer Fred Wardell to sell vacuum cleaners for which he had acquired several patents. At first he only sold vacuum cleaners manufactured by others. In 1913, though, he and four partners purchased their first vacuum cleaner plant. In 1922, they introduced the Eureka Model 9, which undercut their main competitor Hoover by 50% in price, with the same horsepower motor and a front-mounted bag that customers preferred to Hoover's rear-mounted bag, offered with a 10-day home trial, becoming the Model T of the vacuum cleaner industry, selling 1 million units in three years. By 1927 Eureka sold 2 million units, selling one-third of all vacuums manufactured in the United States and settling into a perennial second place position behind Hoover. In 1930, Eureka expanded into the making of other appliances, manufacturing such diverse items as heaters, air conditioners, a wooden lung, and school furniture, along with electric ranges. Yet in 1953, the company was purchased by Henney Motor Company of Freeport, Illinois, and in 1959 it became a division of National Union Electric Corporation, going on in 1961 to become the first U.S. manufacturer of a purpose-built electric car, the Henney Kilowatt, which flopped commercially, according to Wikipedia. In 1974, Eureka was purchased by AB Electrolux of Sweden and the name was changed back to the Eureka Company, though this was not the end of name changes for the company. In 2004, the use of the Eureka company name was discontinued and replaced with Electrolux Home Products Division. In August 2011 Electrolux Small Appliances North America relocated to Charlotte, N.C., from Bloomington, Ill., uniting the corporate office operations and support functions for all of Electrolux's North American vacuum, small appliance, and major appliance brands under one roof until in 2016 Eureka was purchased by Midea Group, parent company of Midea America Corp and still continues today. Purchase a piece of history and see for yourself why Eureka vacuums beat out Hoover. Shop for your Eureka vacuum cleaner and accessories with us today to enjoy low, wholesale prices on top brand named products. Shop to save today!
 
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