CleanItSupply.com is a leading online wholesale supplier of janitorial supplies and cleaning supplies. Over the past year, many changes have been made to the janitorial supply store. These implemented changes have increased overall revenue by 88% compared with the 2009 year-to-date results. In addition, direct website traffic is up 23%; referring traffic to the website is up 12%, transactions are up 137%, e-commerce conversion rate is up 17%.
How was this done? Well, this exponential growth over the past year was made possible by implementing new technologies and e-commerce user experience tactics that have significantly increased conversion and sales growth. The key technology and marketing changes that stimulated the growth included changes in search technology, emails, social networking, shipping and competitive pricing.
CleanItSupply.com added new search technology, including new auto-complete search suggestions with popular searches and product matches with images features. This technology allowed analysis of sale conversions per search term and to identify top selling products as well as most searched for key terms that shoppers were browsing for. In addition, CleanItSupply.com continually develops new category names and navigation structures based on customer search analysis to help customers navigate and easily find the products they are searching for on the website.
Marketing efforts were made through email campaigns and social networking websites. CleanItSupply.com started a marketing campaign of emailing top products and specials and seasonal items on so customers could capitalize on special offerings and money saving deals. This establishes a relationship with the customer, alongside of the new social network marketing campaign. CleanItSupply.com added a Facebook page and Twitter page with more than 2500 Twitter followers and over 3,000 Facebook friends with Likes. These efforts help the company to keep in touch with customers.
CleanItSupply.com understands that customers hate to pay inflated shipping costs. So, adjustments were also made to the shipping model to more accurately calculate shipping costs. This is a difficult task because you are shipping multiple packages from multiple origins to one final destination. These calculations enable the website to quote customers the exact costs from United Parcel Service (UPS), extending their volume shipping discount prices directly to the customer. In addition to shipping costs, CleanItSupply.com understands that product pricing plays a major role in e-commerce, and having the lowest prices is vital for increasing sales. Therefore, CleanItSupply.com routinely monitors competitors’ pricing and ensures that the website is offering the lowest available price daily.
The newly updated features available from CleanItSupply.com make it a website that is setting the industry standards for product availability, knowledge, pricing and customer service. Efforts will continue to be made to improve the website using the latest technology available to ensure the lowest prices and the best overall customer service in online shopping. With its excellent customer relationships and state of the art website, CleanItSupply.com is the online wholesale janitorial supplies retailer that customer’s trust.